How It Works

Focus on Your Goals.
We Handle the Details.

Deliver a superior living experience with professional property management services in Santa Cruz. We simplify the joy of renting by removing friction for both you and your residents through smart technology.

Happy Could

Transparent Pricing, Proven Value

Full Service Management

7-10% Monthly Management Fee

50% 1st Month Rent Leasing & Placement Fee

Included in Full Service Management Fee

  • Market Rent Price Analysis
  • Property Inspection Review
  • Property Listing Photos
  • Property Advertising & Listing Network Distribution
  • Finding and Screening Residents
  • Screening of All Animals
  • Lease Preparation
  • Legal Compliance
  • Move-in and Move-Out Inspections
  • Electronic Deposits of Monthly Distribution
  • Convenient Rent Payment via Resident Portal
  • Property Accounting and Reporting
  • Property Maintenance & Vendor Coordination / Management
  • Property Evaluations
  • Owner and Resident Portals
  • 24/7 Maintenance Emergency Hotline

Every investment property is different. Book an appointment to get a full-service management quote customized to your needs.

Properties We Manage in Santa Cruz

Our local team manages residential investments of every shape and size in Santa Cruz, each held to one consistent standard. We back that local expertise with the resources and national scale of PURE HomeRiver, so your property is always in capable hands.

Navigating Local Regulations in Santa Cruz

Compliance is fundamental to protecting your assets. At PURE HomeRiver Property Management in Santa Cruz CA, our local experts monitor city codes and rental ordinances to safeguard your property. We utilize our unified national infrastructure to navigate safety retrofits and just-cause legalities with precision.

We remain ahead of state regulations for rent limits and habitability standards. Our management ensures your daily operations consistently align with current California laws.

Santa Cruz Local Ordinances

State law provides the baseline, but local Santa Cruz requirements often add specific layers of complexity. Our team oversees these municipal details to ensure your property meets all local standards for registration and safety.

Santa Cruz Market Image

Santa Cruz Licensing and Local Leadership

PURE HomeRiver Property Management of California, Santa Cruz is supported by our dedicated local team that is backed up by 1,000+ colleagues and national resources.

Santa Cruz California
PURE HomeRiver Property Management of California, Santa Cruz Office

PURE HomeRiver Property Management of California, Santa Cruz Office

831-475-1355

555 Soquel Avenue Ste 130, Santa Cruz, CA 95062

Office Hours:  Monday-Friday 9:00 AM - 5:00 PM

Silicon Valley Licensing Data

Disclosures and licensing information for Silicon Valley operations.

State Brokerage License: 02124826
State Broker of Record License: 01824514

Professional Affiliations

Industry memberships, accreditations, and professional affiliations tied to the team serving Silicon Valley market.

Silicon Valley Local Leadership

Jason Clowers

Jason Clowers

Regional Director of Operations
Broker BR714912000

Danny Phuong

Danny Phuong

Field Support Specialist

Laura Guevarra

Laura Guevarra

Field Support Specialist

Tyler De La Hoya

Tyler De La Hoya

Assistant Property Manager

Alex Pena

Alex Pena

Assistant Property Manager
Salesperson #01780392

Lobert Cirunay

Lobert Cirunay

Remote Team Member

Kyle Rockey

Kyle Rockey

Client Advisor
Salesperson #02249997

Neighborhoods We Serve

From Seabright to Westside and Midtown, PURE HomeRiver gives Santa Cruz investors detailed, neighborhood-level management. National resources keep that local service consistent and dependable.

Westside Santa Cruz

Home to rugged coastal bluffs, the West Cliff drive, and a busy organic culinary scene. Its proximity to UC Santa Cruz and popular surf spots makes it an incredibly lucrative and highly competitive market for both academic housing and premium coastal rentals.

Seabright

A highly charming, walkable neighborhood tucked between the harbor and the boardwalk. It features a mix of vintage beach bungalows and updated custom homes, drawing an affluent demographic of beach lovers, remote workers, and coastal commuters.

Pleasure Point

World-famous for its surf culture, this active coastal strip offers a relaxed, bohemian vibe. Real estate value here is heavily driven by the scarce coastal land, making it an excellent long-term hold that commands premium rents year-round.

How PURE HomeRiver Compares in Santa Cruz

Our Santa Cruz property management services combine decades of hard-earned experience with modern innovation. We provide investors with a unified experience that is professional, transparent, and designed to deliver simple, smart, and satisfying results.

Capability
Availability
Workflow
Technology
Maintenance
Santa Cruz Compliance
24/7/365 nationwide support backbone with high-touch local teams.
Parallel processing: Dedicated specialists handle leasing, maintenance, and accounting simultaneously.
AI-native proprietary technology trained on holistic, not siloed, data.
Scale-negotiated pricing and preferred vendors to maximize your return.
Dedicated teams tracking local regulations alongside our local market experts.
Traditional Management
Limited to business hours; coverage stops completely during illness or vacations.
Serial processing: One person juggles all tasks sequentially, creating bottlenecks.
Off-the-shelf software, manual processes, and fragmented data.
Retail rates and zero negotiating leverage with local vendors.
One person manually tracking changing local laws and assuming all legal risk.

Santa Cruz Market Insights

Navigating Santa Cruz’s rental market requires a team with deep domain expertise. We use our national platform to deliver the responsive, high-touch support your investment deserves.

Scalable Solutions for Every Investment Goal

Different investors require different levels of support, but the operating standard remains consistent across every market we serve.

The PURE HomeRiver Difference in Santa Cruz

PURE HomeRiver transforms the property management industry through innovation and customer obsession. Our local team provides expert rental property management in Santa Cruz CA backed by 24/7/365 national support. Build together with a trusted partner and make your investment experience PURE.

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Inquire about our services.